GRAPHIC
FDM Global Rebrand
Here you can explore a range of assets created by me as part of a team who delivered a global rollout for the FTSE250 company's first rebrand in 30 years, showcasing our comprehensive approach to visual identity. This collection includes everything from stationery designs, to digital assets, to glass vinyl, to fair booths. Each element is crafted to reflect the brand’s new vision and ensure consistency across all platforms, effectively communicating the updated identity to both internal teams and external audiences.
FDM Values Animation
This brief offered a wonderful opportunity for creative expression, allowing me to bring FDM's values to life. I was able to seamlessly blend my analog and digital illustration skills with my expertise in graphic design and animation, resulting in an engaging and distinctive design for the company’s new values. I truly enjoyed every moment of the process and was excited to see the design come to life as stickers in our launch day welcome pack!
FDM Social Media
A selection of social media post designs (animated and static) developed for the company’s rebranding initiative. These visually engaging graphics were crafted to align with the new brand identity and enhance the company’s presence across various platforms. Each design is tailored to resonate with the target audience and effectively communicate the brand’s message. For a more comprehensive view of the rebranding efforts, be sure to explore their social media channels, where you can see these designs in action and how they contribute to the overall brand narrative.
Broadcast Graphics
Here you'll find a selection of graphic pieces I've created for live television, specifically designed for high-profile programs such as the Champions League, Premier League, Europa League, Wimbledon and The NFL. Each piece showcases my ability to deliver visually striking graphics that enhance the viewing experience and support the program's narrative. From dynamic lower thirds to engaging promotional graphics, these designs are crafted to capture the audience's attention in real-time.
2024 Paris Olympic BMX Design
A one-of-a-kind BMX design, created to honour Morocco's first Olympic qualifying BMX rider, Dean Reeves, for the 2024 Paris Olympics. Among its standout features is a custom drawn lion, symbolising majesty, strength, courage and resilience. It represents a journey of dedication, ambition, and pride, not only being equipped to chase their Olympic dreams but also to showcase the beauty and heritage of Morocco to the world.
Digital Artwork
In these examples you can explore a diverse collection of digital artwork that showcases my creative range. This selection includes both personal projects, where I experiment with different styles and techniques, and commissioned pieces created for clients. The commissioned works encompass a variety of applications, including custom T-shirt designs, album covers, and engaging social media content. Each piece reflects my dedication to crafting unique visuals that resonate with the intended audience, whether for personal expression or professional branding.
Animation
This collection features a range of projects, showcasing everything from simple requests to more complex animations, highlighting my versatility and skill in bringing ideas to life. Additionally, I’ve included selections from my personal collection, where I explore creative concepts and styles that inspire me. I regularly update this showcase with new projects as they are released, so be sure to check back often to see the latest additions!
In this section, you'll find a diverse collection of print-ready artwork along with some of the impressive outcomes I've achieved. Throughout my time in print, I explored nearly every aspect of the medium, mastering a wide range of techniques, materials, and machine operations. Here, you can discover everything from flyers and labels to car vinyls and custom-cut packaging solutions, showcasing the breadth of my experience and creativity.
To stay ahead of trends and adapt to the ever-evolving design landscape, I like to experiment by reimagining established brands and exploring how they might resonate in different markets.
For this project, I chose to transform a quiet luxury brand into a bold,
attention-grabbing luxury label aimed at Gen Z. This presentation outlines the design concepts behind the rebrand, along with visual artwork for the reimagined Camus Cognac.
